Excel Expert » Carl http://excel-expert.com I Love Spreadsheets Fri, 18 May 2012 15:54:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Our new look http://excel-expert.com/2012/05/12/our-new-look/?utm_source=rss&utm_medium=rss&utm_campaign=our-new-look http://excel-expert.com/2012/05/12/our-new-look/#comments Sat, 12 May 2012 16:32:26 +0000 Carl http://localhost/?p=406 Continue Reading]]> It has taken us a while but we are now proud to show off our new logos / branding. We needed a new look that was more professional than our DIY logos, but retained a connection with our old “I Love Spreadsheets” tag line.

We turned to Neil at Studio Maximus who came up trumps with a company logo and a logo for our tagline.

This is our new main logo

Excel Expert new logo

So what are the hidden meanings behind the new logo?

We wanted to make use the two “X”s in the phrase “Excel Expert” so we started with two over lapping “X”s

2xs

This resulted in the running man figure you see above, which nicely reflects that a lot of clients see us as a fast rescue service.

In the past we have become well known for the use of the “I Love Spreadsheets” logo based on the world famous “I Heart NY” logo. By tweaking the head of the running man above we were able to come up with our tagline logo below.

I Love Spreadsheets

We hope you like the logos and that you will be seeing a lot of them.

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